Launching a new product or service is one of the most exciting things in a business. Doing it in the right way can give you awesome results and really good numbers.
There’s no such a thing as a magic formula to having a successful business launch but there are definitely a few things you need to consider every time you are going to show something new to the world.
And it might be scary to free your baby business to the world because, in your mind, it’s great and you don’t want anyone to judge or say anything negative.
But you need to understand that this is part of the process and having something new means you have a lot to offer.
1. Take imperfect action and forget about a perfect scenario
You have the idea, now you need to make it happen! This is the best part, the creation part where you put all your love and creativity to work.
There’s your masterpiece ready to be seen by the world but still you may see that there’s room for improvement. Go ahead and do the changes. And once you think it’s finally ready, well, you will always find other things to change.
This story will repeat itself over and over again if you keep looking for perfection because guess what? Nothing can be perfect.
My best advice for you is to pick a realistic date and divide your work so you can make it on that date.
Stop waiting for the perfect results because you will never have a perfect product or service. Do what you can in the time you establish and make it happen!
Take imperfect action and see real results.
2. Create a good strategy to launch
You can’t just post on social media once in a while and hope for people to remember. You need to have a strategy.
Consider, are you going to use social media? Great, how often? Which formats? You need to consider all that and write that down.
The following are 3 key aspects you need to consider in your strategy.
a. Communication
Again, how are you going to tell your audience about your new launch? Social media, emails, advertisements, content marketing?
There are plenty of possibilities that you can consider but the important thing here is to use the most effective ways for you.
Once you decide the channels you can go and schedule the information.
For example, let’s say you are doing Instagram stories and sending emails to your list. You can say that stories will happen every two days and emails once a week. It will depend on you and your relationship with your followers.
b. Workflow
You have a good communication strategy now, so you need to make sure that all the workflow of this new offer you have is looking fine.
Here you need to consider things such as the payment, the emails after they get the product, the support, and all those tasks you need in order to make your process smooth and your clients happy.
c. Support
This might not apply to all of you but if you are selling something like a course or a physical product you need to have good support in place.
People will have issues with the confirmations or payments that are usually on their side, but you need to be there to support them and guide them into the process.
3. Think about your long-term business
You should not do a launch thinking that only a few people will buy it or that it will end there, with this launch.
Think long term. Create a good launch process that you can reuse, and make sure to have a good team that can help you in future launches.
Here is where mindset plays a key role! You need to think big and don’t confuse that with over complicating this, because that’s not the idea.
It’s just that it will be helpful for the future you if you create something that you can reuse and improve in the future.
Do you have a launch coming up?
Well, awesome! You are reading this for a reason and the product or service you are trying to launch is going to be a huge success.
Remember that nothing can be perfect so stop trying to reach for perfection. Just do the work and all the other things can be fixed with time.
And by the way, remember that I have Scale with Social, the course that I have designed to help you strategize your marketing efforts to generate your target market leads.
So, if you are interested in growing your income through social media this is your place to be. Do you want more information about it? Of course, you can check this link:
I hope this was helpful for you and your future business launch.